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I am proficient in developing sustainable strategies and initiatives for businesses and NGOs, leveraging my expertise in environmental conservation, corporate social responsibility, and sustainable development to drive positive impact and long-term value creation for global brands and forward-thinking startups. Some of the activities are listed as follows:
1,000,000 trees for a greener Vietnam
1,000,000 trees for a greener Vietnam
Company: Suntory PepsiCo
The project is based on the concept of "water cultivation," as the company's products are derived from water, and they aim to return the water to nature as a gesture of gratitude.
Target is planting 1,200,000 from 2021 to 2025.
Impact:
Total area: 1,333 ha
Amount of CO2 absorbed: 507,166,500 m3
Amount of O2 filtered: 409,195,620 m3
Total amount of rainfall retained: 25,083,333 m3
Recycled plastic bottle
Recycled plastic bottle
Company: Suntory PepsiCo
The project was recognized as one of the Top 5 Global Sustainability Initiatives of PepsiCo in 2022.
The plan is to transform all packaging of the company from PET to rPET (recycled PET) based on solid and clear criteria.
Building bridges for deep rural areas
Building bridges for deep rural areas
Company: Bridgestone
Awards:
Gold Award, the Global CSR Award (2020)
1st award, Bridgestone China Asia Pacific Award, People category (2019)
The project aims to construct 20 bridges in deep rural areas within a 10-year timeframe, with the backing of both the automotive community and the company's resources. The objective is to improve the quality of life for the residents in these areas.
With the completion of the first bridge in Dien Bien province, Vietnam, in 2019, over 1,000 residents have gained improved access for smooth travel, enabling 324 children to attend school. Additionally, the bridge has facilitated the government's efforts to bring electricity to the area, thereby enhancing living conditions for the local community.
Tire Safety
Tire Safety
Company: Bridgestone
Award:
1st award, Bridgestone China Asia Pacific Award, Branding category (2018)
The project aims to provide safety information and educate individuals on safe driving practices, with a focus on enhancing road user awareness and promoting safe behaviors. This initiative aligns with broader efforts to improve road safety and reduce the risk of accidents. The goal is to equip road users with the knowledge and skills necessary to navigate roadways safely and responsibly.
The project has successfully provided safety information to over 3,000 drivers across Vietnam within a year.
Organization: PRO Vietnam
I led the initiatives to educate the community, including adults and children, on the principles of 3R (Reduce, Reuse, Recycle) in Vietnam.
Impact: More than 10,000 people were reached to the information.
Organization: PRO Vietnam
I led the creation of Vietnam's first circular economy model in the F&B sector, setting a standard for corporations and companies to follow.
Format: Virtual exhibition
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